Toronto , Ontario , July 25, 2007—Lipton® Tea, the market leader, introduces the latest innovation created to meet growing consumer desire for premium tea: Lipton® Pyramid Teas. Lipton® Pyramid Teas deliver the full flavour of loose-leaf tea within the convenience of a pyramid-shaped bag. The revolutionary pyramid tea bag allows for the long leaf tea, herbs and real fruit pieces to flow freely, creating an authentic tea experience. Each unique variety of Lipton® Pyramid Tea is comprised of the highest quality, long leaf tea, handpicked from the top two leaves of the plant by Lipton® tea experts around the world. Soothe your customers with sweet aromas as they open, steep and taste the rich, delicious flavours of Lipton® Pyramid Teas. Try all six: Lipton® African Sunset™ Red Tea – Rendezvous with the sultry flavours of red tea from South Africa. Carefully plucked by hand, Lipton® African Sunset™ Red Tea exhibits the breathtaking colours of a South African sunset and soothes with its wistful scents and flavours of strawberry and passion fruit. Lipton® Alpine Berry™ Flavoured Black Tea – Experience the adventure of a wildly flavourful black tea with Lipton® Alpine Berry™ tea. It begins with an infusion of real fruit flavors—blackberries, blueberries and raspberries—delivering a bold, yet sophisticated taste and pleasing aroma with each sip. Lipton® Asian Green Sencha Tea – Plucked by hand and gently steamed, Lipton® Asian Green Sencha Tea offers a delightful silky taste with a prickly pear flavour and harmonious colour. Lipton® Fujian Pearl White Tea – First discovered in the Fujian province of China, white tea comes from the tips of tea buds before the tea leaf blossoms. Lipton® Fujian Pearl White Tea is plucked by hand to preserve the natural goodness of the whole leaf. This tea boasts a delicate overtone of real fruit pieces and fruit flavours in every sip. Lipton® Tropical Temptation Herbal Tea Infusion – Envision the refreshing feel of a tropical breeze or the invigorating taste of an exotic fruit ripened in the island sun. It is easy with just one sip of Lipton® Tropical Temptation Herbal Tea Infusion. Lipton® Twilight Ceylon Tea – Grown on rich, fertile tea estates in Sri Lanka, this single estate tea is reputed for its purity and unique characteristics. The long, hand-plucked leaves of Lipton® Twilight Ceylon tea deliver an exceptionally pure flavour and delicate aroma. Lipton® Pyramid teas will not only amaze your customers’ tastes, but they will enhance your current tea offering to build tea sales and demonstrate your dedication to your customers’ healthy lifestyles and preferences. To learn more about Lipton® Pyramid Teas, please contact your Unilever sales representative. | 
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