Communicate quality in your business

Feature fresh ingredients – state if your salad is served with a citrus dressing or a vinaigrette made with a local balsamic vinegar. It will let your customers know you pay attention to detail and quality. If you are using any local ingredient, state that on the menu.

Be proud of ingredients – if your tomato sauce is made using sustainably grown tomatoes, use free range chicken or mayonnaise. If you serve Rainforest Alliance tea and coffee, have a section on your menu about your commitment to using sustainable products.

Introduce some theatre – for example, serve sauce in a separate jug then pour onto the meal once you have served to the customer. Serve signature dishes on a sizzler or steak on a hot stone.

Empower knowledgeable staff – make sure your FOH staff are well briefed on all the dishes and can talk about them confidently, helping them feel empowered to sell them up.

For José Barattino and the team at Emiliano in São Paulo the quality of the restaurant is intrinsically linked to their commitment to fresh sustainable ingredients.

The restaurant has built up numerous partnerships with small, local, food producers who directly supply fresh seasonal ingredients, including vegetables, dairy products, sugar, rum and organic wines.

Importantly, Emiliano has taken the leap  to communicate these local suppliers and ingredients directly to guests on the menus.

www.emiliano.com.br