Hellmann’s® ½ the Fat Mayonnaise Type Dressing

half the fat. twice the menu appeal.

By switching to Hellmann’s® ½ the Fat mayonnaise-type dressing, you’ll get the Hellmann’s® flavour your customers love, plus big nutrition advantages.¹

• The great Hellmann’s® taste you love 
• 50% less fat and 50% fewer calories¹; low in cholesterol 
• Starts with Canadian-sourced ingredients including free-run eggs from Canadian farmers 
• Simplified recipe supports Hellmann’s® commitment to real ingredients

Hellmann’s® is a brand your customers trust Front-of-house Hellmann’s® branding pays off. The proof is in the research:

Drives Traffic: 53% of Canadian consumers say that offering Hellmann’s® Mayonnaise will increase the likelihood that they will visit an establishment.²

Drives Consumer Satisfaction: 73% of Canadian consumers think their favourite item would taste better if made with Hellmann’s® Mayonnaise.²

Drives Profitability: 40¢ is the average price increase an operator can command featuring Hellmann’s® Mayonnaise.²

Hellmann’s® ½ the Fat lives up to the Hellmann’s® name and gives you outstanding flavour with operational advantages:

• Resists weeping in high-moisture bound salads
• Double-whipped emulsion delivers a rich taste and texture using less oil than Real mayonnaise
• Delivers Hellmann’s® taste and performance

Hellmann’s® ½ the Fat Mayonnaise Type Dressing - Calorie and Fat Calculator

Compare the calories and fat of your current mayonnaise with the NEW Hellmann's® ½ the Fat Mayonnaise Type Dressing and see the savings!

Not only can you compare mayonnaise to mayonnaise, but you can also compare the calorie and fat content of your favourite recipes.

In addition, you can compare classic sandwiches, dressings and dips found on menus everywhere. Click on the link below to try our new Calorie and Fat Calculator!

Hellmann’s® ½ the Fat Mayonnaise-type Dressing – Chef Chuck Hughes Sandwich Recipes

Trust Chef Chuck Hughes to deliver innovative recipes full of flavour. Here are 10 of his creative sandwich recipes all made with Hellmann’s® ½ the Fat mayonnaise-type dressing. They’re a great way to deliver the Hellmann’s® flavour your customers appreciate.

Now available in convenient single-serve portion packs!

Portion-control packs are the clear choice for how consumers prefer their mayonnaise served at QSR restaurants.³

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¹ Hellmann’s® ½ the Fat mayonnaise-type dressing contains ½ the fat and calories of Hellmann’s® Real Mayonnaise.

² NPD Hellmann’s® Brand Study 2009.

©2011 Unilever Food Solutions. Trade-mark owned or used under licence by Unilever Foodsolutions, Toronto, Ontario, M4W 3R2.