New from KNORR®: Chef-Endorsed Breakthrough Liquid Concentrated Bases

January 4, 2011, Lisle, IL—Instantly improve back-of-house efficiency with new KNORR® Professional Liquid Concentrated Bases. We start with high-quality ingredients and capture the natural taste without adding any artificial colours or flavours. The result is well-balanced, clean flavour with closer-to-scratch colour and inviting aroma to enhance all your dishes.

Unlike paste bases, KNORR® Professional Liquid Concentrated Bases dissolve effortlessly with no mixing required. These gluten-free bases are the perfect foundation for signature soups and sauces and are also ideal for glazing and flavour adjustments. They deliver superior flavour while reducing production time…making them a revolutionary improvement over paste bases. Easily add flavour at any stage of food preparation—simply pour, prep and plate!

In addition to exceptional flavour and performance, KNORR® Professional Liquid Concentrated Bases have qualified for The Master Chefs’ Institute™ Seal of Excellence. Following rigorous testing, The Master Chefs’ Institute™ indicated that “KNORR® Professional Liquid Concentrated Bases deliver a cleaner, more natural colour, aroma and flavour compared with the leading competitor’s.” *

For additional information about KNORR® Professional Liquid Concentrated Bases, visit www.unileverfoodsolutions.ca/breakthroughbases. As one of the world’s top global foodservice companies, bringing leading brands such as KNORR®, Hellmann’s® and Lipton® to foodservice kitchens, Unilever Food Solutions is committed to supporting operators in all facets of the industry to create solutions that help grow their business.

*Comparisons based on external testing by the Master Chefs’ Institute™ versus the leading chicken and vegetable paste base competitor; September 2010.

About The Master Chefs’ Institute™ Seal of Excellence

The Master Chefs’ Institute™ Seal of Excellence recognizes excellence, integrity and quality in culinary products, equipment and services in both retail and professional food service markets. When the Seal of Excellence is displayed, you know that the product has been judged superior in its performance, quality and application as compared to its direct competitors. Visit www.masterchefs-llc.com for more information.