More exposure to more guests

Restaurants that join Burger Route™ receive new ways to make their burgers even more famous, eye-catching merchandise, social media support and recipe inspiration from the burger-lovers at Hellmann’s®.

Hellmann’s Burger Route™ Helps Generate Success for Johnny Rockets

Restaurants that join Burger Route™ receive new ways to make their burgers even more famous through national media recognition, eye-catching merchandise, social media support and recipe inspiration from the burger-lovers at Hellmann’s®. The very successful, international burger chain Johnny Rockets is a Burger Route participant, and they’re very pleased with the results they’ve seen. 

A Valuable Partnership

Joel R. Bulger is the chief marketing officer for Johnny Rockets and has experienced the benefits of Burger Route support. He says, “Since partnering with Unilever we’ve learned that they’re not only a great brand to join forces with, but also that their quality products are ones that our guests really love and have come to depend on from us.”

Beyond guest-preferred products and promotional opportunities, Unilever also supports its partners with insights and other knowledge to help restaurants continually move forward. Joel adds, “Unilever also believes in the relationship with Johnny Rockets, and provides us with resources, data and innovation assistance to help us continue to continually evolve our brand and drive sales.”

Powerful Social Media Impressions

Not only do guests love burgers, but they also love sharing pictures of the creative burgers you’re serving up. As a Burger Route member, Johnny Rockets enjoyed the additional consumer media exposure the program generates. This impactful paid Instagram post from food blogger, Food In the Air, garnered 5,266 likes in the first hour it was live, not to mention many positive brand mentions for Johnny Rockets.

Interested in how Burger Route can help your restaurant increase traffic, drive sales and improve guest loyalty? Visit the Burger Route site today to explore all the benefits and to sign up to start your road to burger fame.