Throughout the program, the Burger Route™ Locator Map, which is powered by Yelp, is helping more guests find your restaurant! Learn how you can make sure your presence on Yelp is effective in reaching new customers as well as loyal guests.
Update your business information.
First, claim your business profile at biz.yelp.com. Make sure your information is up-to-date so guests can find you.
- Phone number
Here’s a quick video on Yelp’s site to show you how: Watch now.
Add photos to your profile.
Visitors stay on a business page that has photos 2½ times longer.1 So add photos that showcase your restaurant and your food. You can add photos—and manage your page—directly from the Yelp Business Owners App.
Remind guests to find you on Yelp.
It’s not necessary to directly ask for reviews, but you can give guests the heads-up that you value their opinions. This sets up your business as trustworthy and shows that you care what your guests think! You can get a free “Find us on Yelp” window sticker on Yelp’s site here.
Interact and respond.
Guests want to share their experiences online—the good and the bad—and Yelp can be a powerful tool for you to hear what customers have to say. You can either respond publicly (in a comment others can read) or privately (through direct message).
Listening matters: According to Yelp, businesses that respond to reviews experience an increase in average star rating.1 See how other business owners respond to reviews: Watch here.
Offer a Check-in Deal.
You can offer deals and gift certificates directly from your Yelp page. When people are searching for restaurants, your check-in deal could help entice them to come in; it’s also a great reward for your loyal customers to thank them for visiting.
Learn more about how this works: Watch now.
Are you ready to learn more? Save yourself the search time and bookmark these helpful resources:
- A Simple Guide to Showcasing your Business Online
PDF ebook created by Yelp for businesses like yours!
- School of Yelp: Creating a Great Yelp Business Page
Video: Learn the basics in just 3 minutes!
Watch What Real Guests Have to Say
Millennial influencers from around the globe share what they are looking for once they find a restaurant. For more ways to create memorable experiences as part of Burger Route™, check out our tips on SnapChat.
If you want to see more video, check out our Youtube channel.
1 SOURCE: Yelp, Simple Guide to Showcasing Your Business PDF, linked above