We Love Tea. And The Planet.
That’s why we work alongside our partners from around the globe to work tirelessly to lessen the impact we have on the environment. From planting native trees to utilizing hydro-electric power, our growers strive to achieve harmony between nature and growing some of the best tea on the planet.
What is sustainability? According to the United Nations Commission on Environment and Development, sustainable development “meets the needs of the present without compromising the ability of future generations to meet their own needs”.
Rainforest Alliance Certified™
Pure Leaf™ is proud that 100% of our long leaf tea sold in the U.S. is Rainforest Alliance Certified™, whether it is produced at our own tea estates in Kericho, Kenya or at our partner tea estates and smallholder farmers around the world. Through our commitment to Rainforest Alliance, we ensure sustainability from crop to cup.
Discover what the Rainforest Alliance is and how your choice of tea makes a difference to the future.
About the Rainforest Alliance
The Rainforest Alliance is an independent organization that works with individuals, communities and companies who depend on the land, to reduce environmental impacts and increase social and economic benefits.
Rainforest Alliance certification encourages farmers to grow crops and manage ranchlands sustainably in three ways - environmental protection, social equity and economic viability. Since no single tenet of sustainability can support long-term success on its own, the Alliance helps farmers improve in all three areas.
Your choice of Rainforest Alliance Certified™ Pure Leaf™ Tea supports farmers working to improve their livelihoods and those of their families while protecting the planet for the future.
Our Promise to You
Each bottle, box and bag of our real leaf tea is the result of thousands of people working toward one goal: sustainably growing the most delicious tea in the world.