Set a budget so you can explore the best methods and get the most impressions for your dollar. Social media is a great tool when used correctly. Think about your target audience and the platforms where they likely spend most of their time.
 
Be prepared for interactions that may not always go your way. Chef Nicola advises operators to “Resist the temptation to fight with Yelp reviewers.”
 
This helpful guide gives an overview of how the different services can be used to promote your restaurant.